In visual communication, color is irreplaceable. Colors are vital to the world, it sways thinking, influences and can help you communicate a message.
Our brains are programmed to reject both under and over stimulating information, so it’s important to create a brand color palette that delivers both visual interest and a sense of harmony.
Your brand colors have the ability to impact your sales or performance as much as what you offer
Colors are vital to the world, it sways thinking and influences you. It causes both action and reaction, positive and negative. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite.
As a powerful form of communication, color is irreplaceable. While red means stop, and green means go, traffic lights aren’t the only universal message we receive through color. The colors used for a product, web site, business card, or logo cause powerful reactions that can be rooted deep within your psyche. Color matters!
