Visibility June 3, 2020

Email Campaigns

Better emails. Better results

Do you know there are 3x more email accounts than Facebook & Twitter accounts combined? Or are you 6x more likely to get a click-through from email than on Twitter?

Creating an email marketing campaign is one of the best and most effective ways to increase your brand awareness and market your products and services.

Email is currently the marketing tool that generates the most ROI for the money spent and is an excellent way to deliver your message in a direct way.

Email marketing strategies

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Deliverability issues

Emails are useless if they are not received in the user’s inbox. If emails are not delivered, then we are wasting time and money on the campaigns. In our Email Marketing campaigns, it’s our top priority to make sure that the Emails are delivered to the user’s inbox and that they are not marked as Spam.

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Email bouncing

Email bouncing is also a major issue that occurs while running campaigns. In this case, there are some mails that are not received by the user for reasons such as blocked mail addresses, users on vacations, non-existing email addresses etc. In such circumstances, we take great care to minimize such losses when running email campaigns.

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No mobile optimization

Because of the spread of iPhone, Android, and tablet devices, businesses must adopt a “mobile-first” perspective or risk losing clicks, opens, and conversions.

If you continue to develop your email marketing strategy for the desktop computer era, it’s very likely that the audience you’re attempting to reach will never open or read your email marketing campaigns.

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No prime IP address

The primary strategies that we employ are to take care of the Prime IP Address so that ISP won’t block emails, Improving sender reputation, creating feedback loops in the campaigns, making consistent send schedule, right sending frequency, unsubscribe option and many other factors. These factors help us in making sure that the Emails are delivering to the clients.

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Bad design

A few years back, emails were just a bunch of texts. Nowadays, emails have improved a lot, and we can design custom sophisticated emails and send them to thousands of users, but this implies some design challenges like displaying data is a small screen, proper layout & alignments, adaptive icons & images, and awesome UI and CTA text, etc.

Email marketing strategies

0

Deliverability issues

Emails are useless if they are not received in the user’s inbox. If emails are not delivered, then we are wasting the time and money on the campaigns. In our Email Marketing campaigns, it’s our top priority to make sure that the Emails are delivered to the user’s inbox and that they are not marked as Spam.

0

No prime IP address

The primary strategies that we employ are to take care of the Prime IP Address so that ISP won’t block emails, Improving sender reputation, creating feedback loops in the campaigns, making consistent send schedule, right sending frequency, unsubscribe option and many other factors. These factors help us in making sure that the Emails are delivering to the clients.

0

Email bouncing

Email bouncing is also a major issue that occurs while running campaigns. In this case, there are some mails which are not received by the user for reasons such as blocked mail addresses, users on vacations, non-existing email addresses etc. In such circumstances, we take great care to minimize such losses when running email campaigns.

0

Bad design

A few years back, emails were just a bunch of texts. Nowadays, emails have improved a lot and we can design custom sophisticated emails and send them to thousands of users but this implies some design challenges like displaying data is a small screen, proper layout & alignments, adaptive icons & images, awesome UI and CTA text, etc.

0

No mobile optimization

Because of the spread of iPhone, Android, and tablet devices, businesses must adopt a “mobile-first” perspective or risk losing clicks, opens, and conversions.

If you continue to develop your email marketing strategy for the desktop computer era, it’s very likely that the audience you’re attempting to reach will never open or read your email marketing campaigns.

How Strong is Your Email Marketing Strategy?

Sometimes perceived as trivial, Email marketing can be a hard task to really master.

Take the quiz to see where your email marketing strategy lies.

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