Search Engine Optimization is inherently competitive and dynamic because nobody maintains top positions on any search engine forever. Optimizing for search is akin to a chessboard, because it is about strategy: attacking, counterattacking, defending, and battling for the initiative. SEO experts must continually empire-build or risk losing.
Companies rarely maintain search prominence without sagacious exertion and commitment. 1st page rankings do not happen by accident.
To rank in the top results consistently, your content must be relevant, crawlable, engaging and authoritative.
The underlying goal of any SEO optimization work is one thing; Increase visibility to get you found on Google. However, unlike the “push” type of advertising, you should not look at SEO as an expenditure that gives ROI instantly, on the contrary, it’s a long-term investment that pays off in the long run but requires patience and diligence.