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Brand May 3, 2022

Visuals

A picture is worth a thousand words

The power of images in modern communication cannot be overemphasized. Using appropriate imagery, strategically, can elevate your brand to new heights.

Visual information is 40 times more likely to be shared on social media, and articles with an image per 75-100 words have shared twice as much as articles with only text.

To create imagery that represents your company we must first understand and know who you are.

What does your company stand for and what do you want to convey? Are you green, minimal, luxurious? Or bold, professional and verbose?

Add Context

Carefully crafted and chosen pictures allow us to show the human side of our marketing efforts and relate to our audiences in a meaningful and emotional way. People recall images easier than text. Don’t lose a chance to interact quicker, more effectively and emotionally with your audience in a world with a short attention span. When your content is leveraged by a wise picture choice and embedded in a trusted context, attention stays intact.

Capture The Essence

Working on your brand images can help us capture the essence of a complex idea, strategy or concept. We often engage leaders and communication experts to help us get inspired to expand our repertoire with images and to understand how visuals communicate ideas or information so effectively.

The combination of an accurate representation of your personality from inside out with a good understanding of who your customer is; is the cornerstone of a trustworthy brand experience for both brand owner and customer. 

Follow the right process

Even though we see hundreds of images every day, most people don’t stop to think about how they got there. Agencies and people who make content can spend a lot of time trying to find and use images. Moreover, using them after searching for them is not as easy as copying and pasting. Getting a license to use an image should be very important to you because it shows good ethics, protects your reputation, and there are legal consequences for not following copyright and licensing laws.

Where to use your visual media

Blog Posts

Articles with images get 2x more views and are better remembered.

SEO

Images get noticed by Google. Alt texts let know what the image depicts and impacts ranking

Websites

Images need to be optimized for loading performance and visibility on all screens sizes

Social Media

Social Media is all about visual content. The first thing to do is to fit all platforms’ sizing requirements

Email Marketing

Email are getting more and more engaging thanks to the use of creative images and media.

Landing Pages

Big news for a big event or product? Images creates the emotion you’re trying to convey
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