Typography rules: What does the font do for a brand ?
Typography is more than just choosing a pretty font. It’s an essential part of the brand design, experience, and visibility.
Furthermore, good typography rules establishes a strong visual hierarchy, is practical and unique. Also, it is easier to read and provides graphic balance while setting the tone of your voice.
In addition, your typography basics should guide and inform your users. Also, it should be optimized for readability and accessibility. Thus, ensuring an excellent user experience and meet numerous technical and practical constraints.
For example, GAP’s consistent use of the best typography is a crucial part of its visual identity system. What's more, like the clothing they make, Helvetica Neue has a crisp, clean, contemporary feel, good depth in all applications, and holds up well in different media.
Also, there are thousands of fonts to choose from, like the ever-popular serif fonts. However, to get your message across successfully, you need to connect design, purpose, and technicality. Hence, with the right typography rules, you can achieve excellent results.