Visibility June 3, 2020

Paid Marketing

Google Ads

Whether you want to increase awareness, generate interest in your services or products or turn website visitors into clients: paid advertising offers unique opportunities for achieving your goals.

Why Google Ads?

Google Ads allows all kinds of businesses to reach their potential customers looking for information, products, and services online. When used effectively, Google Ads has the power to drive super-targeted visitors who are searching for exactly what you offer.

 

One of the biggest advantages of Google Ads is that you are only charged for CTAs (Call-to-Action) such as landing-page clicks, phone calls, etc. In the digital world, such campaigns are called pay-per-click (PPC) campaigns

Without promotion, something terrible happens...
Nothing!

The 5 types of Ads

1. SEARCH CAMPAIGN

Through a Search campaign, you target people searching for specific terms. Your ads appear on not just Google Search and Maps but also on other Google search partners, including YouTube and Google Shopping.

3. SHOPPING CAMPAIGN

Through a Shopping campaign, you can advertise your products by providing detailed information about what you’re selling before the targeted audience even clicks your advertisement. Instead of keywords, Google will use your web store’s product data to determine when and where place your product.

5. APP CAMPAIGN

Through an App campaign, your ad will be promoted on Google Search Results, YouTube, Google Play, the Google Display Network, Google Discover, and many other publishers that support display app ads.

2. DISPLAY NETWORK CAMPAIGN

Through a Display Network campaign, you can place the banners and other types of visual ads on Google Display Network, including Gmail and YouTube.

4. VIDEO CAMPAIGN

Through a Video campaign, your landing page will be promoted through video ad displayed on YouTube and other Google Display Network.

The 5 types of Ads

1. SEARCH CAMPAIGN

Through a Search campaign, you target people searching for specific terms. Your ads appear on not just Google Search and Maps but also on other Google search partners, including YouTube and Google Shopping.

2. DISPLAY NETWORK CAMPAIGN

Through a Display Network campaign, you can place the banners and other types of visual ads on Google Display Network, including Gmail and YouTube.

3. SHOPPING CAMPAIGN

Through a Shopping campaign, you can advertise your products by providing detailed information about what you’re selling before the targeted audience even clicks your advertisement. Instead of keywords, Google will use your web store’s product data to determine when and where place your product.

4. VIDEO CAMPAIGN

Through a Video campaign, your landing page will be promoted through video ad displayed on YouTube and other Google Display Network.

5. APP CAMPAIGN

Through an App campaign, your ad will be promoted on Google Search Results, YouTube, Google Play, the Google Display Network, Google Discover, and many other publishers that support display app ads.

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